The Star Retailer Loyalty Scheme

Star Retailer is a trade facing business to business loyalty scheme that rewards Retailers for fridge compliance. Here at Thesourcer, we helped to launch the scheme and have continued to develop and progress the offering to keep it modern and drive it’s success. Below is a brief introduction to how the scheme works and how we fit.

Our original brief presented a challenge:

  • Growing Convenience store sector
  • No advice, poor merchandising, overstocked slow sellers
  • Retailers losing sales potential of important brands

Star Retailer launched:

Using our extensive market experience, whilst working closely alongside Heineken UK and their third-party field sales force we devised the Category led Star Retailer scheme. It was initially tested in 250 stores with great success and has now become a market leading Off Trade Retailer Loyalty Scheme.

Since its launch, the scheme has enabled 96% of Retailers to improve their range and see a boost of 12% category sales growth in their stores, as well as offering over £2m worth of rewards to Retailers who have followed the principles of the scheme.

  • Retailers are provided expert advice on their “Range, Place, and Space”
  • Backed up with email newsletters and Twitter updates
  • Compliance equates to rewards

Now in its 11th year the scheme has a proven track record of improving shopper experience and encouraged category growth. Ultimately, the scheme sells more for both Heineken UK and Convenience Retailers. Star Retailer helps Retailers overcome issues of over stocking and focussing on core bestselling lines which results in an average £6000 worth of category sales growth per year per participating store.

Star retailer

How we make it work:

Through our custom-built rewards CRM, supporting technology and flexible approach to projects we have delivered a smooth rewarding process making it easier for Retailers. Alongside producing communication materials, testimonial videos, sales support materials, Twitter and much more.

The long-standing scheme history speaks for itself, and we continue to innovate and evolve with the latest technology and trends.

Star Retailer

For more information about how we can help with your loyalty scheme brief get in touch today