Loyalty Scheme Insight

Loyalty Scheme Insight

Loyalty schemes have been an efficient marketing tool since (some say) as early as the 1700’s. It is as popular today as ever with an estimated three-quarters of the UK population now belonging to a loyalty scheme. (Source: askwonder.com)

Making this tool one to utilise!

Loyalty Schemes


Over the years the marketing industry has evolved to keep in line with the latest technology. This has allowed us to expand, adapt and re-imagine our loyalty schemes to create tailor made schemes for a range of companies.


Why loyalty schemes?

percentage circles
Source: www.invespcro.com

So how do we do it?

One of the main pieces of technology we use is a custom-built rewards CRM. Along with this we add in supporting technology and a flexible approach to projects which allows us to deliver a smooth rewarding process making it easier for Companies and Customers. Alongside this we can produce communication materials, testimonial videos, sales support materials, social media and much more.


But don’t just take out word for it!

Our long-standing scheme history speaks for itself, with our Star Retailer scheme for Heineken (see previous blog here for more info) now entering its 11th year.

Using our extensive market experience, whilst working closely alongside Heineken UK and their third-party field sales force we devised the Category led Star Retailer scheme. Which has now become a market leading, award winning Off Trade Retailer Loyalty Scheme.

Star Retailer pens


So it really is no secret that companies can benefit year after year from our loyalty schemes.

To find out more about how we can help plan, create and run your scheme with our hassle free seamless service, take a look at our new Loyalty website here:



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